Champ Energy Drink to be sold at all SAP Center at San Jose events including Sharks home games; SAP Center Concourse Bar to be renamed as the "Champ Ice Bar"
SAN JOSE, CA - The San Jose Sharks (@SanJoseSharks) of the National Hockey League (@NHL) are proud to announce a new partnership with VBC Brands making Champ Energy Drink the official energy drink of the San Jose Sharks.
This multi-year, exclusive partnership includes digital signage throughout SAP Center at San Jose as well as renaming of the SAP Center's concourse bar as the "Verve Ice Bar" which will prominently feature Champ brand integration. Additionally, Champ Energy Drink will be made available at SAP Center events including San Jose Sharks home games.
"The Sharks are excited to make Champ Energy Drink the official energy drink of the San Jose Sharks," said John Tortora, President of the San Jose Sharks. "VBC Brands is an excellent partner for the Champ Ice Bar. We look forward to making Champ Energy Drink available to our fans during Sharks games and events at SAP Center and growing this partnership in the coming years."
Additionally, VBC Brands will sponsor the South Rink at Solar4America Ice at San Jose, the official practice rink of the San Jose Sharks. Solar4America Ice at San Jose is the largest public rink facility west of the Mississippi, currently operating four NHL-sized rinks. The nearly 170,000 square-feet facility accommodates ice hockey, figure skating, broomball, curling, speed skating, and ice dancing.
"Champ is committed to expanding our brand with leading partners such as the San Jose Sharks in order to drive greater consumer product awareness in local Northern California retail and beyond," said Christian Jewkes, VP of Marketing for VBC Brands. "Our goal has always been to drive sales through marketing initiatives that are deep rooted in local communities, which will ultimately enhance the long term growth of our brand. We choose to align our brand with partners who are concerned about healthy lifestyles of local people. Sharks team members, fans and management care about its youth as well as the parents that support them. Champ chooses to get behind any partner that wants to instill positive lifestyle change including the importance of nutrition and exercise and for that we choose to support the San Jose Sharks."